00657cam a22002051a 4500
0000015435
OSt
20151103164631.0
030314s2004 enkm a000 0 eng
9780750657709 (pbk)
Ward, Keith.
17170
Marketing finance :
turning marketing strategies into shareholder value /
Keith Ward.
Amsterdam :
Elsevier/Butterworth- Heinemann,
c2004.
349p. :
ill.
Marketing
Management.
9395
Marketing
Costs.
17582
Marketing
Cost effectiveness.
17583
100208
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