TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Hogan,John E.
TI  - The strategy and tactics of pricing: a guide to growing more profitably 
SN  - 0131856774 (pbk)
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Pricing
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographies
ER  -