TY  - BOOK
AU  - Baines,Paul
AU  - Egan,John
AU  - Jefkins,Frank
TI  - Public relations: contemporary issues and techniques 
SN  - 0750657243 (pbk)
PY  - 2004///
CY  - Armsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - Public relations
KW  - management
N1  - Includes bibliographies
ER  -