TY  - BOOK
AU  - Mersham,Gary
AU  - Skinner,Chris
TI  - New insights into communincations and public relations
SN  - 186853801X (pbk)
PY  - 2002///
CY  - Sandton
PB  - Heinemann
KW  - Public relations
KW  - Business communication
KW  - Communication
N1  - Includes bibliographies
ER  -