TY  - BOOK
AU  - Wilson,Richard M.S.
AU  - Gilligan,Colin
TI  - Strategic marketing management: planning, implementation and control. 
SN  - 075062244X (pbk)
PY  - 1992///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - managment
N1  - Includes bibliography
ER  -