TY  - BOOK
AU  - Piercy,Nigel F.
TI  - Market-led strategic change: a guide to transforming the process of going to market 
SN  - 075065225X (pbk)
PY  - 2002///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann in association with Chartered Institute of Management
KW  - Marketing management
N1  - Includes bibliographies
ER  -