TY  - BOOK
AU  - Bruce,Margaret
AU  - Bessant,John
TI  - Design in business: strategic innovation through design 
SN  - 0273643746 (pbk)
PY  - 2002///
CY  - Harlow, England
PB  - Pearson Education
KW  - Business planning
N1  - Includes bibliographies
ER  -