TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger
TI  - Marketing research essentials
SN  - 0324028407 (pbk)
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western Publishing
KW  - Marketing research
N1  - Includes CD-ROM; Includes bibliography
ER  -