TY - BOOK AU - De Chernatony,Leslie TI - From brand vision to brand evaluation: the strategic process of growing and strengthening brands T2 - Professional and Trade Series SN - 9780750667494 (pbk) PY - 2006/// CY - Oxford PB - Butterworth-Heinemann KW - Brand name products KW - Trademarks KW - Product management N1 - Includes bibliographies ER -