TY  - BOOK
AU  - Campbell,David
AU  - Stonehouse,George
AU  - Houston,Bill
TI  - Business startegy: an introduction 
SN  - 0750655690 (pbk)
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Business planning
KW  - startegic planning
N1  - Includes bibliography
ER  -