TY  - BOOK
AU  - Carter,David M.
TI  - Money Games: Profiting from the Convergence of Sports and Entertainment
SN  - 9780804776790
AV  - GV716 
U1  - 306.483 
PY  - 2010///
CY  - Redwood City
PB  - Stanford University Press
KW  - Sports -- Economic aspects -- United States
KW  - Sports -- Economic aspects
KW  - Sports -- Social aspects -- United States
KW  - Sports -- Social aspects
KW  - Electronic books
N1  - Intro -- Contents -- Acknowledgments -- Introduction -- Part I: At-Home Convergence -- 1. Television Content -- 2. Video Gaming -- 3. Athlete Branding -- Part II: Away-from-Home Convergence -- 4. The Internet -- 5. Mobile Technology -- 6. Gambling -- Part III: At-Venue Convergence -- 7. Sports-Anchored Development -- 8. Venue Technology -- 9. Corporate Marketing -- Notes -- Index
N2  - Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future
UR  - https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=683257
ER  -