TY  - BOOK
AU  - Boyle,Raymond
AU  - Haynes,Richard
TI  - Power Play: Sport, the Media and Popular Culture
SN  - 9780748635948
AV  - GV742 -- .B69 2009eb 
U1  - 306.483 
PY  - 2009///
CY  - Edinburgh
PB  - Edinburgh University Press
KW  - Mass media -- Social aspects -- Great Britain
KW  - Mass media and sports -- Great Britain
KW  - Sports -- Social aspects -- Great Britain
KW  - Sports and state -- Great Britain
KW  - Electronic books
N1  - Intro -- Copyright -- Contents -- Preface -- Acknowledgements -- Chapter 1 Sport, the Media and Popular Culture -- Chapter 2 All Our Yesterdays: A History of Media Sport -- Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship -- Chapter 4 Power Game: Why Sport Matters to Television -- Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom -- Chapter 6The Race Game: Media Sport, Race and Ethnicity -- Chapter 7 Playing the Game: Media Sport and Gender -- Chapter 8 Games Across Frontiers: Mediated Sport and National Identity -- Chapter 9 The Sports Pages: Journalism and Sport -- Chapter 10 Consuming Sport: Fans, Fandom and the Audience -- Chapter 11 Conclusion: Sport in the Digital Age -- Bibliography -- Index
N2  - A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture
UR  - https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=448730
ER  -