TY  - BOOK
AU  - Kozinets,Robert V.
TI  - Netnography: doing ethnographic research online 
SN  - 9781848606456 (pbk)
PY  - 2010///
CY  - Los Angeles, CA
PB  - Sage
KW  - Ethnology
KW  - research
KW  - computer network resources
N1  - Includes bibliography
ER  -