TY  - BOOK
AU  - Coate,Patricia
AU  - Coate,Patricia
TI  - Focus on markets and marketing
T2  - Business Strategy Series
SN  - 9781846631191
AV  - HF5415 -- .F63 2007eb 
U1  - 300 
PY  - 2007///
CY  - Bradford
PB  - Emerald Publishing Limited
KW  - Marketing
KW  - Strategic planning
KW  - Electronic books
N1  - Cover -- Table of contents -- List of contributors -- Turn to your customers to solve flat sales and customer churn -- Leveraging emerging markets for commercial success -- Successful innovations from an established company -- Strategy making: what have we learned about forecasting the future? -- An approach to mastering the marketing mix -- Corporate strategic marketing: a new task for top management -- Creating a competitive edge: the value of cross-industry knowledge -- Strategy implications of business culture differences between Japan and China
N2  - This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer
UR  - https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=291571
ER  -