TY  - BOOK
AU  - Fisher,Patricia H.
AU  - Pride,Marseille M.
AU  - Miller,Ellen G.
TI  - Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive
SN  - 9780838991442
AV  - Z716.3 -- .F57 2006eb 
U1  - 021.7 
PY  - 2006///
CY  - Chicago
PB  - American Library Association
KW  - Libraries -- Public relations -- United States
KW  - Libraries -- United States -- Marketing
KW  - Library planning -- United States
KW  - Strategic planning -- United States
KW  - Electronic books
N1  - Intro -- Contents -- Figures -- Preface -- Acknowledgments -- 1 - Strategic Plans -- 2 - Mining Data -- 3 - Developing the Marketing Plan -- 4 - Marketing Plan Introduction -- 5 - Target Markets -- 6 - Assessing the Current Marketing Situation -- 7 - Setting Goals and Objectives with Supporting Strategies -- 8 - Promotion -- 9 - Implementing Your Strategies -- 10 - Closing Thoughts -- Marketing Plan Worksheets -- Index
N2  - Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook
UR  - https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=289132
ER  -