TY  - BOOK
AU  - Jobber, David
AU  - Ellis-Chadwick, Fiona
TI  - Principles and practice of marketing
SN  - 9780077140007 (paperback)
PY  - 0000///[Date of publication not identified]
CY  - London, Boston, Burr Ridge, IL, Dubuque, IA, Madison, WI, New York, San Francisco, St Louis, Bangkok, Bogota
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographies
ER  -