TY  - BOOK
AU  - McDonald,Malcolm
AU  - Payne,Adrian
TI  - Marketing planning for services
SN  - 0750630221 (pbk)
PY  - 1996///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Service industries
KW  - marketing
KW  - planning
N1  - Published on behalf of the Chartered Institute of Marketing
ER  -