TY  - BOOK
AU  - David,Fred R.
AU  - David,Fred R.
TI  - Strategic management concepts: a competitive advantage approach
SN  - 9781292016801 (pbk)
PY  - 2015///
CY  - Essex, England
PB  - Pearson
KW  - Management
KW  - planning
KW  - Strategic planning
KW  - Business planning
N1  - Authorized adaptation from the United States edition, entitled strategic management: a competitive advantage, concepts, 15th edition, ISBN 978-01333444896 by Fred R. David and Forest R. David and Forest R. David, published by Pearson Education, 2015; Includes bibliographies
ER  -