TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them, how to use them. 
SN  - 0750641169 (pbk)
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Published in association with the Chartered Institute of Marketing
ER  -