TY  - BOOK
AU  - Loch,Christoph
AU  - Kavadias,Stylianos
TI  - Handbook of new product development management
SN  - 9780750685528 (hbk)
PY  - 2007///
CY  - Amsterdam, Oxford
PB  - Butterworth-Heinemann
KW  - New products
KW  - Management
N1  - Includes bibliographies
ER  -