TY - BOOK AU - Urban,Glen L. TI - Digital marketing strategy: text and cases SN - 0131831771 (pbk) PY - 2004/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - Marketing KW - Management KW - Electronic commerce KW - Internet marketing KW - Consumer behavior KW - Strategic planning N1 - Includes bibliographies ER -