TY  - BOOK
AU  - Kotler,Philip
TI  - Kotler on marketing: how to create, win, and dominate markets 
SN  - 9880684860473 (pbk)
PY  - 2000///
CY  - London
PB  - Free Press
KW  - Marketing
KW  - management
N1  - Includes bibliographies
ER  -