TY  - BOOK
AU  - Kerin,Roger
AU  - Rudelius,William
TI  - Marketing
T2  - McGraw - Hill/ Irwin Series in marketing
SN  - 9780073404721 (hbk) :
PY  - 2009///
CY  - McGraw - Hill
PB  - Boston
KW  - Marketing
KW  - Hartley, Steven
N1  - Includes bibliographies
ER  -