TY  - BOOK
AU  - Lancaster,Geoff
AU  - Withey,Frank
AU  - Ashford,Ruth
TI  - Marketing fundamentals 2001- 2002
T2  - The Chartered Institute of Marketing
SN  - 0750653051 (pbk)
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
ER  -