TY  - BOOK
AU  - Savastano,Sara
AU  - Feder,Gershon
ED  - World Bank.
TI  - The role of opinion leaders in the diffusion of new knowledge: the case of integrated pest management 
T2  - Policy research working paper
AV  - HG3881.5.W57 
PY  - 2006///]
CY  - [Washington, D.C.
PB  - World Bank
KW  - Diffusion of innovations
KW  - Indonesia
KW  - Pests
KW  - Control
N1  - Title from PDF file as viewed on 5/17/2006; Includes bibliographical references; Also available in print
N2  - "The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior to would be followers. A multivariate analysis of the changes in integrated pest management knowledge in Indonesia among follower farmers over the period 1991-98 indicates that opinion leaders who are superior to followers, but not excessively so, are more effective in transmitting knowledge. Excessive socioeconomic distance is shown to reduce the effectiveness of diffusion. The paper then derives operational implications of the empirical results. "--World Bank web site
UR  - http://elibrary.worldbank.org/doi/book/10.1596/1813-9450-3916
ER  -