TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel F.
AU  - Nicoulaud,Brigitte.
TI  - Marketing strategy and competetive positioning
SN  - 9780273706977 (pbk)
PY  - 2008///
CY  - Harlow, England
PB  - Prentice Hall/ Financial Times
KW  - Target marketing
KW  - Marketing
KW  - management
N1  - Includes bibliography
ER  -