TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,C.O.
TI  - Foundations of marketing
SN  - 9780618732272 (pbk)
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliography
ER  -