TY  - BOOK
AU  - Ennew,Christine T.
TI  - Financial services marketing: an international guide to principles and practice 
SN  - 0750669977 (pbk) :
PY  - 2007///
CY  - Amsterdam
PB  - Elsevier
KW  - Financial services industry
KW  - Marketing
KW  - Bank marketing
KW  - Information technology
N1  - Includes bibliography
ER  -