TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 9780071263436 (pbk) :
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographies
ER  -