TY  - BOOK
AU  - McNeill,Ruth
TI  - Business to business market research: understanding and measuring business markets 
T2  - Market Research in Practice 
SN  - 0749447702 (pbk)
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Industrial marketing
KW  - Research
ER  -