TY  - BOOK
AU  - De Chernatony,Leslie
TI  - From brand vision to brand evaluation: strategically building and sustaining brands 
SN  - 0750646144 (pbk) 
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Strategic planning
N1  - Includes bibliographies
ER  -