TY  - BOOK
AU  - McDonald,Malcolm
AU  - Smith,Brian
AU  - Ward,Keith
TI  - Marketing due diligence: reconnecting strategy to share price 
SN  - 0750667273 (pbk) :
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Corporations
KW  - Valuation
KW  - Investor relations
KW  - Stocks
KW  - Marketing
KW  - Risk assessment
N1  - Includes bibliography
ER  -