TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
TI  - Strategic marketing: planning and control 
SN  - 0750644826 (pbk)
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - decision making
N1  - Published in association with the Chartered Institute of Marketing; Includes bibliographies
ER  -