TY  - BOOK
AU  - Milanesio,Natalia
TI  - Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture
SN  - 9780826352439
AV  - HC180.C6 -- M55 2013eb 
U1  - 306.30982 
PY  - 2013///
CY  - Albuquerque
PB  - University of New Mexico Press
KW  - Argentina -- Economic conditions -- 20th century
KW  - Consumers -- Argentina -- History -- 20th century
KW  - Consumption (Economics) -- Argentina
KW  - Working class -- Argentina -- History
KW  - Electronic books
N1  - Cover -- Half title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Industry, Wages, and the State: The Rise of Popular Consumer Culture -- Chapter 2 Surveys and Campaigns: Discovering and Reaching the Worker-Consumer -- Chapter 3 Commercial Culture Becomes Popular: Advertising and the Challenges of a Changing Market -- Chapter 4 "How Can a Garbage Collector Be on the Same Level as We Are?": Upper- and Middle-Class Anxieties over Working-Class Consumers -- Chapter 5 Love in the Time of Mass Consumption -- Chapter 6 Tales of Consumers: Memory and Working-Class Material Culture -- Epilogue Consumer Culture Today -- Notes -- Selected Bibliography -- Index
N2  - Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence
UR  - https://ebookcentral.proquest.com/lib/buse-ebooks/detail.action?docID=1109158
ER  -