Intro -- Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media -- Copyright -- Contents -- Foreword -- Preface -- An Overview of this Book -- Notes -- Acknowledgments -- Chapter 1: Your Organization Is Not "The Web -- Terminology and Definitions -- From Documents to Flows -- Social Side of Knowledge Flows -- KFM versus Social Media -- Case Study 1: The Hub (SAS) -- Case Study 2: RedNet (Red Ventures) -- Notes -- Chapter 2: Why Should You Care about Social Media? -- Motivations -- Network Dynamics -- Breaking Isolation -- The Super Watercooler -- Handling the Dynamic Organization -- Innovation Enablement -- Notes -- Chapter 3: Getting Started -- Inside versus Outside Social Media -- Differences in the World -- Laying the Foundation -- How to Really Get It Off the Ground -- Launch: Project or Initiative? -- Technology: Build or Buy -- Notes -- Chapter 4: Roles -- More Than Just Socializing -- Individuals and Departments -- Mobilize Your Evangelizers -- Notes -- Chapter 5: Driving for Success -- Get All Stakeholders Involved Early -- Go Viral -- Freedom within Borders: The Power of Guidelines -- Training Portfolio -- Pulse -- Executive Participation: Not Just Buy-In -- Notes -- Chapter 6: Fighting Barriers -- Fear of Losing Control -- Unlearning -- Dealing with "Stupid -- Integration -- No Time to Post: Portfolio Management -- Legal Concerns -- Note -- Chapter 7: Technology: The Enabler -- Social or Supporting Social -- I Want an Internal Facebook -- The Power of Simplicity -- Multidimensional Navigation -- Groups or Communities -- Notification Management -- Notes -- Chapter 8: Social Media Analytics -- Analyze What Is Going On -- Social Network Analysis versus Reporting -- Choosing the Right KPIs -- Notes -- Chapter 9: What's Next -- Advances in Technology -- Dealing with Channel Overload.

More Social or More Technology -- Interaction Trends -- Notes -- Chapter 10: Final Thoughts -- Appendix A: Key Success Factors -- Appendix B: Additional Resources -- About the Author -- Index.

Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.