ANALYSING PROFESSIONAL GENRES -- Editorial page -- Title page -- Copyright page -- Table of contents -- Introduction -- Notes -- References -- Genre, Terminology, and Corpus Studies -- Genre and Terminology -- Introduction -- Terminology and documentation -- Genre and electronic text corpora -- The relationship between terminology and genre -- Conclusion -- Notes -- References -- Intralingual, Interlingual and Intercultural Studies of Genres -- Singular Utterances: Realizing Local Activities through Typified Formsin Typified Circumstances -- Genre and utterance -- Text, discourse, rhetoric and composition -- Regulation and uniqueness -- Generic ontologies and unique objects -- Translation -- Intertextuality -- Accountability -- Concepts and operations -- References -- Towards Classifying the Arguments in Research Genres -- Introduction -- Previous studies -- Design of this investigation -- Example of arguments -- Developing a surface-feature classification -- A classification of the surface features of minimal arguments -- Results -- Conclusions -- References -- Geological Setting/Cadre Géologique" in English and French Petrology Articles: Muted Indications of Explored Places -- Introduction -- Background -- Features of Geological Setting sections -- Discussion -- Acknowledgments -- Notes -- Appendix -- References -- Titles of English and German Research Papers in Medicine and Linguistics -- Introduction -- Linguistic research on titles -- Results -- Summary -- Notes -- References -- Genres and the Media -- That's not News: Persuasive and Expository Genres in the Press -- Introduction -- Texts and genres -- The leader page -- Leading articles -- Other non-news genres -- Conclusion -- Abbreviations -- Notes -- References -- Appendix 1 -- Appendix 2 -- Appendix 3 -- Appendix 4 -- Appendix 5 -- Appendix 6a+6b -- Appendix 7a+7b.

The Inaugural Address President Clinton's 1993 address -- Communicative functions -- Rhetorical features -- The inaugural address as a genre -- Notes -- References -- Genres in Conflict -- Genres in Conflict -- Introductory -- Legal discourse in Hong Kong -- The Sino-British joint declaration -- The Basic Law -- Discussion -- Notes -- References -- Conflicts in Professional Discourse: Language, Law and Real Estate -- Case stories -- Conflicting interpretations -- Discourse, communication and culture -- The discourse of estate agents -- Conclusion -- References -- Genres and New Technology (Changing and emerging genres) -- Powerpoints: Technology, Lectures, and Changing Genres -- Introduction -- Changing genres: The old lecture -- The new lecture -- Changes in genres -- Conclusion -- Note -- References -- Rhetorical Clustering and Perceptual Cohesion in Technical (Online) Documentation -- Introduction -- Aims -- Text, typography and layout -- Perceptual cohesion -- Local cohesion -- Foregrounding -- Globalcohesion -- The technology of text -- Structure and texture in digital documents -- Concluding remarks -- References -- Applied Genre Analysis -- The Role of Genre for Translation -- Introduction -- Text type - genre - Textsorte -- Genres in translation studies -- Using genres in translation teaching -- References -- Broadening the Perspective -- Analysing LSP Genres (Text Types): From Perpetuation to Optimizationin Text(-type) Linguistics -- The present situation in LSP text linguistics -- Descriptive LSP text(-type) linguistics: the methodology of investigating current usage -- From perpetuation to optimization in LSP text(-type) linguistics -- Examples of requirements to be met by LSP texts -- Prospective LSP text(-type) linguistics: the methodology of investigating what is needed -- Notes -- References -- Index.

An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction "as typified forms of typified circumstances", the rich dynamic aspects of genre knowledge can be disclosed.The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.