Social Network Analysis in Telecommunications.

By: Reis Pinheiro, Carlos AndreContributor(s): Reis, AndreMaterial type: TextTextSeries: Wiley and SAS Business SerPublisher: New York : John Wiley & Sons, Incorporated, 2011Copyright date: ©2011Edition: 1st edDescription: 1 online resource (306 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781118010945Subject(s): Customer relations -- Technological innovations | Social networks | Telecommunication -- Customer servicesGenre/Form: Electronic books.Additional physical formats: Print version:: Social Network Analysis in TelecommunicationsDDC classification: 384.0688 LOC classification: HE7631.R45 2011Online resources: Click to View
Contents:
Intro -- Social Network Analysis in Telecommunications -- Contents -- Foreword -- Preface -- Acknowledgments -- PART I: Foundation of Social Network Analysis -- CHAPTER 1: An Introduction to Social Network Analysis -- CHAPTER 2: Formal Methods for Network Analysis -- CHAPTER 3: Theoretical Foundation -- CHAPTER 4: Measures of Power and Influence -- PART II: Social Network Analysis Case Study -- CHAPTER 5: Telecommunications Environment -- CHAPTER 6: Social Network Modeling -- CHAPTER 7: Assessing the Social Network Model -- CHAPTER 8: Evaluating the Business Results -- CHAPTER 9: Final Remarks for the Case Study -- PART III: SAS Capabilities for Social Network Analysis -- CHAPTER 10: Basic Statistics -- CHAPTER 11: Overview of the Link Analysis Node -- CHAPTER 12: Visualization Capabilities for Social Network Analysis -- CHAPTER 13: A Note about OPTGRAPH -- Bibliography -- About the Author -- Index.
Summary: A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
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Intro -- Social Network Analysis in Telecommunications -- Contents -- Foreword -- Preface -- Acknowledgments -- PART I: Foundation of Social Network Analysis -- CHAPTER 1: An Introduction to Social Network Analysis -- CHAPTER 2: Formal Methods for Network Analysis -- CHAPTER 3: Theoretical Foundation -- CHAPTER 4: Measures of Power and Influence -- PART II: Social Network Analysis Case Study -- CHAPTER 5: Telecommunications Environment -- CHAPTER 6: Social Network Modeling -- CHAPTER 7: Assessing the Social Network Model -- CHAPTER 8: Evaluating the Business Results -- CHAPTER 9: Final Remarks for the Case Study -- PART III: SAS Capabilities for Social Network Analysis -- CHAPTER 10: Basic Statistics -- CHAPTER 11: Overview of the Link Analysis Node -- CHAPTER 12: Visualization Capabilities for Social Network Analysis -- CHAPTER 13: A Note about OPTGRAPH -- Bibliography -- About the Author -- Index.

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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