Taking Science to the People : A Communication Primer for Scientists and Engineers.

By: Johnsen, CarolynMaterial type: TextTextPublisher: Lincoln : University of Nebraska Press, 2010Copyright date: ©2010Description: 1 online resource (119 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780803234505Subject(s): Communication in scienceGenre/Form: Electronic books.Additional physical formats: Print version:: Taking Science to the People : A Communication Primer for Scientists and EngineersDDC classification: 501/.4 LOC classification: Q223 -- .T35 2010ebOnline resources: Click to View
Contents:
Intro -- Title page -- Copyright Page -- Table of Contents -- Acknowledgments -- Introduction -- 1. "The Difficulty of Nubbing Togethera Regurgitative Purwell and aSuperaminative Wennel Sprocket" -- 2. Who Is Science Writing For? -- 3. Taking Your Science to the Capital -- 4. B uilding a Better Science Communicator -- 5. Reflections of an Engineer/Science Writer -- 6. Translating Science: From Academia to Mass Media to the Public -- 7. Building New Media's Science Information on thePillars of Journalism -- 8. Preparing Scientists to Deal with Reporters -- 9. Picture Power -- 10. Communicating Real Science through Hollywood Science -- Afterword: The Challenge and the Need to Talk and Write about Science.
Summary: Taking Science to the People calls on scientists and engineers to polish their writing and speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal officials who communicate to Congress about science, and science journalists who weigh in with their own expertise. In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so.
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Intro -- Title page -- Copyright Page -- Table of Contents -- Acknowledgments -- Introduction -- 1. "The Difficulty of Nubbing Togethera Regurgitative Purwell and aSuperaminative Wennel Sprocket" -- 2. Who Is Science Writing For? -- 3. Taking Your Science to the Capital -- 4. B uilding a Better Science Communicator -- 5. Reflections of an Engineer/Science Writer -- 6. Translating Science: From Academia to Mass Media to the Public -- 7. Building New Media's Science Information on thePillars of Journalism -- 8. Preparing Scientists to Deal with Reporters -- 9. Picture Power -- 10. Communicating Real Science through Hollywood Science -- Afterword: The Challenge and the Need to Talk and Write about Science.

Taking Science to the People calls on scientists and engineers to polish their writing and speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal officials who communicate to Congress about science, and science journalists who weigh in with their own expertise. In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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