Advertising and Personal Selling.

By: Rajput, NamitaContributor(s): Vasishth, NeeruMaterial type: TextTextPublisher: Mumbai : Himalaya Publishing House, 2008Copyright date: ©2008Edition: 1st edDescription: 1 online resource (309 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9789350437131Subject(s): Advertising | Sales promotion | SellingGenre/Form: Electronic books.Additional physical formats: Print version:: Advertising and Personal SellingDDC classification: 658.8/2 LOC classification: HF5438.5 -- .R35 2008ebOnline resources: Click to View
Contents:
COVER -- CONTENTS -- Nature and Importance of Advertising -- Advertising Budget -- Media Decisions -- Advertising Copy and Elements -- Advertising Appeals -- Measuring Advertising Effectiveness -- Advertising Agency -- Ethical and Legal Aspects of Advertising -- Nature and Importance of Personal Selling -- Customer Knowledge and Buying Motives -- Knowledge of Products and Markets -- Process of Effective Personal Selling -- Handling Objections -- Closing the Sale -- Customer Follow-up -- Sales Planning and Control - An Overview -- Sales Force Management : Recruitment and Selection -- Training and Development -- Direction and Supervision -- Motivation and Compensation -- Performance Appraisal.
Summary: An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference.
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COVER -- CONTENTS -- Nature and Importance of Advertising -- Advertising Budget -- Media Decisions -- Advertising Copy and Elements -- Advertising Appeals -- Measuring Advertising Effectiveness -- Advertising Agency -- Ethical and Legal Aspects of Advertising -- Nature and Importance of Personal Selling -- Customer Knowledge and Buying Motives -- Knowledge of Products and Markets -- Process of Effective Personal Selling -- Handling Objections -- Closing the Sale -- Customer Follow-up -- Sales Planning and Control - An Overview -- Sales Force Management : Recruitment and Selection -- Training and Development -- Direction and Supervision -- Motivation and Compensation -- Performance Appraisal.

An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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