Creating the Customer-Driven Academic Library.
Material type: TextPublisher: Chicago : American Library Association, 2008Copyright date: ©2009Description: 1 online resource (172 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780838990445Subject(s): Academic libraries -- Marketing | Academic libraries -- Public relations | Academic libraries -- Space utilization -- Social aspects | Academic libraries -- United States | Public services (Libraries)Genre/Form: Electronic books.Additional physical formats: Print version:: Creating the Customer-Driven Academic LibraryDDC classification: 020 | 027.70973 | 20 LOC classification: ZOnline resources: Click to ViewCover -- Title -- Copyright -- Dedication -- Contents -- Introduction -- 1. Reinventing the Academic Library -- 2. Making It Happen: Leadership and the Professional Staff -- 3. Public Service Staffing: Past, Present, and Future -- 4. A Great Place to Be: Creating a Livable Library -- 5. Transforming Spaces on Tight Budgets -- 6. Making the Transition to a Twenty-First Century Library -- 7. Innovation at the Forefront -- 8. Sharing Our Vision: Marketing the Academic Library -- 9. Customer Service: Making It All Come Together -- 10. Evaluating Our Progress -- Index.
Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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