Contents -- Preface -- Acknowledgments -- 1. Introduction -- Development Communication for Success and Sustainability -- Case for Strategic Communications -- Communications-Based Assessment: The First Step -- 2. Framework -- Research and Practice -- Trust and Transparency in the Communications Relationship -- 3. The Development Communication Methodology -- 4. The Communication-Based Assessment (CBA) -- Situational Knowledge -- Socio-political Analysis -- General Application of CBA in Reform Cases -- CBA Procedure -- 5. Opening the Dialogue: Components of the Communication-Based Assessment -- Governmental and Political Risk Analysis -- Stakeholder Analysis -- Media, Communication Research Environment, and Local Capacity -- Social and Participatory Communication -- 6. Contribution of the CBA to Operational Projects -- Alignment of Development Objectives -- Identificaton of Audiences -- Assessment and Mitigation of Social and Political Risks -- Identification of Stakeholders' Positions -- Identification of "Champions" for the Initiative -- Understanding of Decisionmaking Mechanisms -- Inputs for a Sound Public Communication Program -- Capacity-building for Achieving Effective Communication -- Ensuring Internal Coordination and Consistency -- Conclusion -- References -- List of Figures -- 1. Development Communication Approach -- 2. Analytical Work of CBA -- 3. Importance of Issues (Ghana Urban Water Reform) -- 4. Most Important Aspect of Water Service (Ghana Urban Water Reform) -- 5. Major Audiences (Mauritius) -- 6. The Reality of Institutional Settings -- 7. Georgia Judicial Reform Socio-Policital Risk Analysis -- 8. Players (Ghana) -- 9. Basic Organizational Communication Chart for ALRMP II (Kenya) -- 10. Communication Action Plan Components -- 11. Main Areas of Intervention (Brazil) -- 12. Trusted Sources -- 13. Messages -- 14. Guidelines.

List of Boxes -- 1. Governmental and Political Analysis (Issues to be Covered by the CBA) -- 2. Stakeholder Analysis (Issues to be Covered by the CBA) -- 3. Media and Communication Research Environment Analysis (Issues to be Covered by the CBA) -- 4. Social and Participatory Communication Analysis (Issues to be Covered by the CBA) -- 5. Analysis of Critical Audiences (Water and Sanitation PSP, Mauritius).

All development is ultimately about change, and this requires communication interventions. Communication must be framed in an integral "two-way" process that involves stakeholders, accounts for their perspectives, and understands their socio-political context. This two-way process constitutes a new communication approach, providing a better understanding of the development context, tailoring development initiatives during design and implementation, and contributing to more sustainable results. This paper presents the methodology used by the Development Communication Division (DevComm) fo the World Bank's External Affairs Vice-Presidency and its clients to improve development outcomes based on a Communication-based Assessment (CBA) approach.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.