Cover -- Title -- Copyright -- Contents -- Introduction -- 1. Objectives of the Study -- 2. Research Methodology -- Composition of the Sample -- 3. Main Findings -- Perceptions of Environmental Problems -- Preparedness to Act -- Environmental Behavior -- Knowledge of the Authority Responsible for Monitoring Air Pollution -- Behavior in Case of an Environmental Problem: To File or Not to File a Complaint? -- Information Sources and Channels -- 4. Conclusions -- References -- Back Cover.

Air pollution in Tehran has become a major problem in recent years, due to the geographical position of the town, industries, and traffic. Most private and public vehicles are old and have no emission control systems. The Municipality of Tehran and the Department of Environment have started several actions to reduce pollution, with communication activities being part of their strategy. For better planning, and to make possible the monitoring and evaluation of the communication activities, a baseline study was completed in 2004 using direct interviews of 1,200 Tehran residents. The interviews covered aspects such as experiences, opions, knowledge, and willingness to act. Use of and trust in several information sources and media were also investigated, in order to select the best communication mix for future activities.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.