CityEvents : Place Selling in a Media Age.

By: Rennen, WardMaterial type: TextTextPublisher: Amsterdam : Amsterdam University Press, 2007Copyright date: ©2007Description: 1 online resource (276 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9789048501984Subject(s): City promotion -- Europe | Sports -- Europe -- MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: CityEvents : Place Selling in a Media AgeDDC classification: 301 | 307.14164094 LOC classification: HT325 -- .R46 2007ebOnline resources: Click to View
Contents:
Intro -- Acknowledgement -- Contents -- 1. Introduction -- 2. Cityevents -- 3. Place as a network event -- Part 2: Reordering and Renaming place in Modernity -- Preface to Part 2 -- 4. The 1928 Amsterdam Olympics -- 5. The Nazi Olympics -- 6. The Helsinki Olympics of 1952 -- Conclusion of Part 2 -- Part 3: Towards a Festive Programming of the City -- Introduction to Part 3 -- 7. Ach' 87: Amsterdam European Capital of Culture 1987 -- 8. E-88: Berlin European City of Culture 1988 -- 9. HEL.2000.FI: Helsinki, one of the nine European Cities of Culture 2000 -- Conclusion to Part 3 -- 10. Bringing Developments together -- Primary Sources -- Biography -- Dutch Summary.
Summary: A historical inquiry into the ways European cities have used large international events to raise their profile internationally.
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Intro -- Acknowledgement -- Contents -- 1. Introduction -- 2. Cityevents -- 3. Place as a network event -- Part 2: Reordering and Renaming place in Modernity -- Preface to Part 2 -- 4. The 1928 Amsterdam Olympics -- 5. The Nazi Olympics -- 6. The Helsinki Olympics of 1952 -- Conclusion of Part 2 -- Part 3: Towards a Festive Programming of the City -- Introduction to Part 3 -- 7. Ach' 87: Amsterdam European Capital of Culture 1987 -- 8. E-88: Berlin European City of Culture 1988 -- 9. HEL.2000.FI: Helsinki, one of the nine European Cities of Culture 2000 -- Conclusion to Part 3 -- 10. Bringing Developments together -- Primary Sources -- Biography -- Dutch Summary.

A historical inquiry into the ways European cities have used large international events to raise their profile internationally.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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