Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Illustrations -- Preface -- ONE An Introduction to the Higher Education Industry -- THE TWO-GOOD FRAMEWORK -- What Is Mission? -- Does Ownership Type Matter When Seeking Revenue? -- Scrutinizing What Colleges and Universities Do -- TWO The Higher Education Business and the Business of Higher Education - Now and Then -- THE DEGREE-GRANTING COLLEGE AND UNIVERSITY SECTOR -- Two-Year Colleges -- Public Two-Year Colleges -- Private Nonprofit Two-Year Colleges -- For-Profit Two-Year Colleges -- Four-Year Colleges -- Distinguishing Private from Public Colleges -- Public Institutions -- Private, Nonprofit Institutions -- Higher Education after World War II and the Rise of the Research University -- The Postwar Boom -- The Origins of the American Research University -- The Research University since World War II -- The "Multiversity,"Massification, and Beyond -- NON-DEGREE-GRANTING INSTITUTIONS -- THE FOR-PROFIT SECTOR -- THE HIGHER EDUCATION INDUSTRY'S SEARCH FOR REVENUE -- Tuition and Donations -- Closer Ties with Business -- More Ways to Earn Revenue -- THE IMPORTANCE OF COMPETITION -- CONCLUSION -- THREE Is Higher Education Becoming Increasingly Competitive? -- ENTRY AND EXIT OF PROVIDERS -- THE STRONG AND THE WEAK: COLLEGES' AND UNIVERSITIES' CREDIT RATINGS AND THE COMPETITIVE STRUGGLE -- RECONFIGURING THE HIGHER EDUCATION INDUSTRY: MERGERS AND CONVERSIONS -- COMPETITION AND THE GROWING NATIONAL MARKET FOR HIGHER EDUCATION -- Out-of-State Competition -- In-State Competition -- To Compete or Specialize? -- COMPETITION FOR STUDENTS -- Tuition Price Competition -- Early Admission -- Advertising -- Can Competition Drive Costs and Tuition Upward? -- Geographic Market Expansion, Competition, and the Emergence of College Rankings -- WHEN SCHOOLS COMPETE IT IS NOT ONLY FOR STUDENTS.

BUFFERS TO COMPETITION -- COMPETITION AND THE ROLE OF FOR-PROFIT HIGHER EDUCATION -- For-Profits Compete with Traditional Schools -- Collaboration, not Just Competition -- FOUR The Two-Good Framework -- REVENUE GOODS: REVENUE FROM TUITION, SPORTS, AND MORE -- Mission Goods -- Mission Versus Revenue Activities: How Clear is the Distinction? -- Hybrid Mission/Revenue Goods -- Border-Crossing -- USING THE TWO-GOOD PERSPECTIVE TO COMPARE NOT-FOR-PROFIT WITH FOR-PROFIT SCHOOLS -- MISSION AND MONEY MAY CONFLICT -- MORE INSIGHTS FROM THE TWO-GOOD PERSPECTIVE -- FIVE Tuition, Price Discrimination, and Financial Aid -- TUITION IN THE TWO-GOOD FRAMEWORK -- TUITION MATTERS BUT WHICH TUITION? -- Are Listed Tuitions Ever Useful? -- BEYOND TUITION -- PRICE DISCRIMINATION -- Why Practice Price Discrimination? -- Price Discrimination across Programs -- Is Price Discrimination Changing Over Time? -- Discounts versus Loans -- Why Do Traditional Colleges and Universities Price Discriminate? -- Who Receives Merit Aid? -- CONCLUSION -- SIX The Place of Donations in Funding the Higher Education Industry -- DONATION REVENUES -- THE HOWS AND WHYS OF DONATIONS -- WHAT IS KNOWN ABOUT THE FORCES AFFECTING PRIVATE DONATIONS? -- WHAT IS A "DONATION"? -- In a School's Reporting of Donations, Accounting and Incentives Matter -- Governmental Grants -- PUBLIC CONTRIBUTIONS, PRIVATE CONTRIBUTIONS, AND THE "PRIVATIZATION" OF PUBLIC HIGHER EDUCATION -- WHAT FORCES AFFECT A SCHOOL'S REVENUE FROM PRIVATE DONATIONS? -- Findings from Our New Research -- How Are Private Donations to a School Affected by Its Fundraising Efforts? -- The School's Solicitation Efforts -- How Are Private Donations Affected by a School's Endowment Wealth? -- How Are Private Donations to a School Affected by Whether It Is Public or Private?.

How Are Private Donations to a School Affected by the School's Achievements and Their Publicity? -- The Role of Media Coverage of Athletic and Academic Accomplishments -- Do a School's Accomplishments in Academic Pursuits and in Athletics Have Different Effects on Donations? -- Other Forces Affect Donations -- UNINTENDED CONSEQUENCES OF THE PURSUIT OF DONATIONS -- GENERATING MORE DONATIONS: DOES A SCHOOL'S SUCCESS IN RAISING DONATIONS AFFECT ITS REVENUE FROM OTHER SOURCES? -- SUMMING UP -- SEVEN Endowments and Their Management -- MANAGING THE ULTIMATE REVENUE GOOD -- MEASURING INSTITUTIONAL PERFORMANCE: ENDOWMENTS LARGE AND SMALL -- How Are Endowments Changing over Time and Why? -- Why Do the Rich Keep Getting Richer? -- WHAT DO ENDOWMENTS ACCOMPLISH? -- ENDOWMENT AS A RAINY DAY FUND -- ENDOWMENTS AT PUBLIC INSTITUTIONS -- MISSION STILL MATTERS -- CONCLUDING REMARKS -- EIGHT Generating Revenue from Research and Patents -- RESEARCH AND RESEARCH UNIVERSITIES -- PATENTING AND ITS GROWING IMPORTANCE IN HIGHER EDUCATION: TECHNOLOGY TRANSFER -- Income from Patent Licensing -- The Advent of University Technology Transfer Offices -- LICENSING CONTRACTS: ARE THEY DIFFERENT AT UNIVERSITIES THAN AT PRIVATE FIRMS? -- ARTICLE VII - PUBLICATION -- Mission and Money Conflicts -- CONCLUSION -- NINE Other Ways to Generate Revenue - Wherever It May Be Found -- LOBBYING: SPENDING MONEY TO MAKE MONEY -- What Do Colleges and Universities Lobby for and How Much Do They Spend? -- Differences between Types of Colleges and Universities -- Summing Up -- PROFITING FROM THE MISSION GOOD: NEW MARKETS -- University Worldwide -- Nontraditional Students in Classrooms and Online -- FINAL THOUGHTS -- TEN Advertising, Branding, and Reputation -- THE NEW WORLD OF COLLEGE ADVERTISING -- FAVORABLE ARTICLES, ADVERTISING, AND PUBLIC RELATIONS -- Trends over Time.

What Is the Revenue Impact of an Article? -- BUILDING A REPUTATION -- Sending Signals of Quality: Nonprofit Status and Accreditation -- THE RELATIONSHIP BETWEEN REPUTATION AND BRANDING -- THE U.S. NEWS & WORLD REPORT RANKINGS: A SHORTCUT TO REPUTATION-BUILDING? -- The Impact of Changes in the Rankings -- HARVESTING A REPUTATION -- The Case of Executive M.B.A.s: Building on the High-Quality Brand Name -- CONCLUSION -- ELEVEN Are Public and Nonprofit Schools "Businesslike"? -- COLLEGES AND UNIVERSITIES MUST BE COST-CONSCIOUS -- Differing Missions Make a Difference -- Not-For-Profit Colleges and Universities -- SOME EVIDENCE -- For-Profit, Public, and Nonprofit Schools and Their Faculties -- Are Public and Nonprofit Schools Becoming More Like For-Profits? -- Cost-Consciousness and Choice between Tenure-Track and Other Faculty: Does It Extend to Decisions at the Departmental Level? -- CONCLUSION -- TWELVE Not Quite an Ivory Tower -- TYPES OF COLLABORATION -- HOW COMMON ARE JOINT VENTURES AND COLLABORATIONS? NEW EVIDENCE -- Which Types of Schools Are Becoming Involved with the For-Profit and Governmental Sectors and What Do Collaborative Agreements Focus on? -- BORDER-CROSSINGS AND BORDER BLURRING -- Ownership Border-Crossings and the Blurring of Boundaries: The Effects of Cost Differentials -- Preferred Vendors, Student Loan Companies, and Study-Abroad Firms -- CONCLUSION -- THIRTEEN Intercollegiate Athletics -- INTERCOLLEGIATE ATHLETICS CAN MEAN MILLIONS OF DOLLARS -- DIVISION I AND DIVISION III SCHOOLS DIFFER -- ATHLETICS AT FOR-PROFIT COLLEGES -- CALCULATING PROFIT: WHY ACCOUNTING MATTERS, PART 1 -- SCHOOL MISSION VAGUENESS AND THE ROLE OF ATHLETICS -- Choices Differ When Consequences Differ -- More Choice in Athletics: Winning, Generating Profit, and Graduating Student-Athletes -- STUDENT-ATHLETES' GRADUATION RATES AND GPAs.

Increasing the Student-Athletes' Graduation Rate -- Is Graduation Rate a Good Measure of Academic Success for the Student-Athlete? -- THE LAW OF UNINTENDED CONSEQUENCES -- Revenue Goods, Mission Goods, and Responses to Title IX Gender Equity -- TRYING TO AVOID THE HARD CHOICE BETWEEN MISSION AND MONEY -- Athletics "Need" Revenue -- Athletics Cannot Be Financially Separated from the Rest of the School -- THE SELF-REPORTED PROFITS AND LOSSES FROM ATHLETICS: WHY ACCOUNTING MATTERS, PART 2 -- Athletics' Contribution to the University Are Not Generally Attributed to a Specific Athletic Team or Even to the Entire Athletic Program -- Logo Licensing Revenue -- Not All Athletic Expenses Are Costs to the University -- The "Free-Advertising" Phenomenon -- A Final Word on Accounting: The "Cost" of Athletic Scholarships -- CONCLUSION -- FOURTEEN Mission or Money -- CONTRACTS AND PERFORMANCE BONUSES FOR ATHLETIC COACHES: THE INCENTIVES THEY PROMOTE -- Division IA Football Coaches' Contracts -- Basketball Coach Contracts in Division I: Some Examples -- Summing Up: Football and Basketball Coach Contracts and Rewards in Division I (or Division IA) -- Division III Coaches -- LEARNING MORE ABOUT UNIVERSITIES: COMPARING WHAT DIVISION IA FOOTBALL COACHES AND THEIR SCHOOL PRESIDENTS ARE PAID TO DO -- Does School Rank Affect Presidents' Compensation? -- HOW THE KINDS OF PRESIDENTS SELECTED REVEAL THE VARIED GOALS OF COLLEGES AND UNIVERSITIES -- THE PRESIDENTIAL SEARCH PROCESS -- WHO BECOMES A PRESIDENT? -- Presidents' Education -- Presidents' Previous Positions -- Presidents' Tenure as Academic Faculty -- PRESIDENTS' LINKS TO THE OUTSIDE WORLD: BOARD MEMBERSHIPS -- A Closer Look at Presidents' Corporate Board Memberships -- For-Profit School Presidents -- CONCLUSION -- FIFTEEN Concluding Remarks -- RECOMMENDATIONS FOR PUBLIC POLICY.

Public Policy Should Clarify the Acceptable Involvement of Public and Nonprofit Colleges and Universities in Their Search for Profitable Business Activity.

This book examines the entire higher education industry and includes the rapidly growing for-profit schools.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.