Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- About the Authors -- Preface -- Introduction -- What was … -- What is … -- What can be … -- Part I -- 1. The Why -- Shared Relevance -- The Method -- The Values -- Suggestions for Additional Reading -- 2. Why We Have a First Amendment -- Getting from There to Here -- "A Republic, if you can Keep it …" -- But what did they Really Mean? -- But which "Definition?" -- Suggestions for Additional Reading -- 3. Conflicting Visions of Democracy -- Lippmann Prevails -- Another Set of Views -- Bowling Alone -- The Good Citizen -- Trying to make some Sense -- Suggestions for Additional Reading -- 4. The Evolution of Journalism -- Thirty-Year Vantage Points -- Changing Styles of News -- Evolution of Journalism -- Suggestions for Additional Reading -- 5. What the Public Needs to Know -- Agenda-Setting Role of the News Media -- Influencing the Pictures in our Heads -- The Public and the Media -- Suggestions for Additional Reading -- 6. Three Publics for the News -- Watchdog Role of Journalism -- The Ethics of Setting an Agenda -- Civic Utility of the News -- Suggestions for Additional Reading -- 7. Technology and the New Millennium -- Media Competition and Diversity -- The End of Media Agenda Setting? -- Suggestions for Additional Reading -- Part II -- 8. The What -- 9. Sampling the News -- Stratified Samples of Reality -- Other Guides to Important Activities -- Curiosity and Understanding -- Suggestions for Additional Reading -- 10. Framing Stories and Positioning Citizens -- Framing Conflict -- Stakeholders and their Stakes -- Suggestions for Additional Reading -- 11. Positioning Ourselves as Journalists -- "Coming to Public Judgment" -- Rule 1: To Bridge the Gap Between the Public and Experts and Learn What the Public's Starting Point is and How to Address It.

Rule 2: Do Not Depend on Experts to Present Issues -- Rule 3: Learn What the Public's Pet Preoccupations Are and Address Them Before Discussing Other Facets of the Issue -- Rule 4: Give the Public the Incentive of Knowing That Someone is Listening … and Cares -- Rule 5: Limit the Number of Issues at Any One Time to Two or Three at the Most -- Rule 6: Working Through an Issue is Best Accomplished When People Have Choices to Consider -- Rule 7: Take the Initiative in Highlighting the Value Components of Choices -- Rule 8: Help the Public Move Past the "Say Yes to Everything" Form of Procrastination -- Rule 9: When Two Conflicting Values are Both Important, Highlight the Possibilities for Tinkering to Preserve Some Elements of Each -- Rule 10: Be Patient -- Effective Listening -- One Formal Process -- Civic Mapping and the Swamp -- An Informal Process -- Suggestions for Additional Reading -- 12. Deliberation -- Deliberation and Democracy -- National Issues Convention Experiment -- National Issues Forums -- Enough about Talk, What about Power? -- Finding the Public Voice -- The End Game for Journalists -- Suggestions for Additional Reading -- 13. Elections -- Scene One -- Scene Two -- Scene Three -- Reforming Electoral Coverage -- Shifting the Emphasis -- Other Tools -- Stick by your Guns -- Suggestions for Additional Reading -- 14. Polling-Use and Abuse -- Some Basics -- Applying the Basics -- Conception -- Design -- Wording of Questions -- Execution -- Interpretation -- Necessary Precautions -- Suggestions for Additional Reading -- 15. A Map of the Future -- Technological Developments -- Changing Social Conditions -- Entrepreneurial and Creative Impulses -- Author Index -- Subject Index.

In this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and presenting news to reflect on why journalism works the way it does. Asking current and future journalists the critical questions, "Why do we do it?" and "What are the ways of fulfilling the goals of journalism?" their discussion stimulates the examination of contemporary practice, probing the foundations of public affairs journalism. With its detailed examination of factors influencing current journalistic practice, The Two W's of Journalism complements and expands on the skills and techniques presented in reporting, editing, and news writing textbooks. The perspectives presented here facilitate understanding of the larger role journalism has in society. As such, the volume is an excellent supplemental text for reporting and writing courses, and for introductory courses on journalism. It will also offer valuable insights to practicing journalists.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.