Killer Web Content : Make the Sale, Deliver the Service, Build the Brand.

By: McGovern, GerryMaterial type: TextTextPublisher: London : Bloomsbury Publishing PLC, 2008Copyright date: ©2009Edition: 1st edDescription: 1 online resource (225 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781408101889Subject(s): Internet marketing | Web site developmentGenre/Form: Electronic books.Additional physical formats: Print version:: Killer Web Content : Make the Sale, Deliver the Service, Build the BrandDDC classification: 658.80028567 LOC classification: TK5105.888 -- .M34 2006ebOnline resources: Click to View
Contents:
Cover -- Contents -- Acknowledgements -- Part I: The Theory -- 1 Do you have the killer instinct? -- 2 Why less is more -- 3 Why content is not king -- Part II: The Practice -- 4 Why you need to ban "users" -- 5 Killer Web Content's "Six Cs" -- 6 Carewords: The keys to action -- 7 Killer headings and summaries -- 8 To blog or not to blog? -- 9 Search: How to get found -- 10 Case study -- Part III: The Boring (But Important) Stuff -- 11 Researching for the killer Web content -- 12 The importance of being organized -- 13 Collaboratively created content rocks -- A Final Word -- 14 Your words are powerful things -- Appendices -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- W -- Y.
Summary: Written by an internationally-acclaimed specialist in this field, Killer Web Content givesyou the strategies and practical techniques you need to get the verybest out of your Web content. Accessible, concise and practical, itwill make your website really work for you.
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Cover -- Contents -- Acknowledgements -- Part I: The Theory -- 1 Do you have the killer instinct? -- 2 Why less is more -- 3 Why content is not king -- Part II: The Practice -- 4 Why you need to ban "users" -- 5 Killer Web Content's "Six Cs" -- 6 Carewords: The keys to action -- 7 Killer headings and summaries -- 8 To blog or not to blog? -- 9 Search: How to get found -- 10 Case study -- Part III: The Boring (But Important) Stuff -- 11 Researching for the killer Web content -- 12 The importance of being organized -- 13 Collaboratively created content rocks -- A Final Word -- 14 Your words are powerful things -- Appendices -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- W -- Y.

Written by an internationally-acclaimed specialist in this field, Killer Web Content givesyou the strategies and practical techniques you need to get the verybest out of your Web content. Accessible, concise and practical, itwill make your website really work for you.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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