Intro -- Contents -- List of Figures and Tables -- Preface -- 1 Introduction: The Rise of the Semiglobal Economy -- Notes -- Part I The Two Segments of the Semiglobal Economy -- 2 The Highly Globalized Segment -- A High Degree of Integration of Local and National Markets -- Rapid Technological Changes and Product Obsoleteness -- Rapid Imitation and Market Saturation -- Consumer Homogeneity -- Intense Competition -- Price and Profit Gyrations -- Notes -- 3 The Highly Localized Segment -- Low Degree of Integration -- Low Degree of Technological Change and Product Obsoleteness -- Slow Imitation -- Consumer Heterogeneity -- Limited Competition -- Steady Prices and Profits -- Notes -- Part II The Portrait of the Semiglobal Corporation -- 4 Vision -- A Vision for the Highly Localized Segment -- A Vision for the Highly Globalized Segment -- Global Harmony and Eudaimonia -- Aristotelian Ethics -- Notes -- 5 Competitive Strategy -- Managerial Strategies -- Entrepreneurial Strategies -- Notes -- 6 Coordination -- The Multinational Unit: Headquarters Versus Subsidiaries -- The Global Unit -- Notes -- 7 Communication -- Communication Methods and Channels -- The Multinational Unit: Closed and Vertical Communication -- The Global Unit: Open and Horizontal Communication -- Notes -- 8 Motivation -- Motivation Mechanisms -- The Multinational Unit: Bureaucratic and Output Controls -- Network Unit Motivation: Incentives -- Network Unit Motivation: Cultural Controls -- Notes -- 9 The Future of the Semiglobal Corporation -- Vision -- Competitive Strategy -- Coordination -- Communication -- Motivation -- Note -- Bibliography -- Index -- About the Author.

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.