Focus on markets and marketing.

By: Coate, PatriciaContributor(s): Coate, PatriciaMaterial type: TextTextSeries: Business Strategy SeriesPublisher: Bradford : Emerald Publishing Limited, 2007Copyright date: ©2007Description: 1 online resource (67 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781846631191Subject(s): Marketing | Strategic planningGenre/Form: Electronic books.Additional physical formats: Print version:: Focus on markets and marketingDDC classification: 300 LOC classification: HF5415 -- .F63 2007ebOnline resources: Click to View
Contents:
Cover -- Table of contents -- List of contributors -- Turn to your customers to solve flat sales and customer churn -- Leveraging emerging markets for commercial success -- Successful innovations from an established company -- Strategy making: what have we learned about forecasting the future? -- An approach to mastering the marketing mix -- Corporate strategic marketing: a new task for top management -- Creating a competitive edge: the value of cross-industry knowledge -- Strategy implications of business culture differences between Japan and China.
Summary: This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer.
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Cover -- Table of contents -- List of contributors -- Turn to your customers to solve flat sales and customer churn -- Leveraging emerging markets for commercial success -- Successful innovations from an established company -- Strategy making: what have we learned about forecasting the future? -- An approach to mastering the marketing mix -- Corporate strategic marketing: a new task for top management -- Creating a competitive edge: the value of cross-industry knowledge -- Strategy implications of business culture differences between Japan and China.

This e-book contains a series of articles on marketing and the latest innovative methods that companies are using to reach new markets, specifically geographical new markets, such as China and Japan. This e-book includes contributions from authors from Deloitte, and Lippincott Mercer.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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