Blueprint for Your Library Marketing Plan : A Guide to Help You Survive and Thrive.

By: Fisher, Patricia HContributor(s): Pride, Marseille M | Miller, Ellen GMaterial type: TextTextPublisher: Chicago : American Library Association, 2006Copyright date: ©2006Description: 1 online resource (150 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780838991442Subject(s): Libraries -- Public relations -- United States | Libraries -- United States -- Marketing | Library planning -- United States | Strategic planning -- United StatesGenre/Form: Electronic books.Additional physical formats: Print version:: Blueprint for Your Library Marketing Plan : A Guide to Help You Survive and ThriveDDC classification: 021.7 LOC classification: Z716.3 -- .F57 2006ebOnline resources: Click to View
Contents:
Intro -- Contents -- Figures -- Preface -- Acknowledgments -- 1 - Strategic Plans -- 2 - Mining Data -- 3 - Developing the Marketing Plan -- 4 - Marketing Plan Introduction -- 5 - Target Markets -- 6 - Assessing the Current Marketing Situation -- 7 - Setting Goals and Objectives with Supporting Strategies -- 8 - Promotion -- 9 - Implementing Your Strategies -- 10 - Closing Thoughts -- Marketing Plan Worksheets -- Index.
Summary: Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Intro -- Contents -- Figures -- Preface -- Acknowledgments -- 1 - Strategic Plans -- 2 - Mining Data -- 3 - Developing the Marketing Plan -- 4 - Marketing Plan Introduction -- 5 - Target Markets -- 6 - Assessing the Current Marketing Situation -- 7 - Setting Goals and Objectives with Supporting Strategies -- 8 - Promotion -- 9 - Implementing Your Strategies -- 10 - Closing Thoughts -- Marketing Plan Worksheets -- Index.

Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.

Powered by Koha