Data protection & Consumer Privacy.
Material type: TextPublisher: Bradford : Emerald Publishing Limited, 2004Copyright date: ©2004Description: 1 online resource (88 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781846632730Subject(s): Data protection | PrivacyGenre/Form: Electronic books.Additional physical formats: Print version:: Data protection & Consumer PrivacyDDC classification: 005.8 LOC classification: QA76.9.A25 -- D38 2004ebOnline resources: Click to ViewCover -- Introduction -- Co-managing online privacy: a call for joint ownership -- Collecting and using personal data: consumers' awareness and concerns -- Consumer privacy and the Internet in Europe: a view from Germany -- Data protection and privacy: the Australian legislation and its implications for IT professionals -- Legal and privacy issues surrounding customer databases and e-merchant bankruptcies: reflections on Toysmart.com -- Right to privacy? The protection of personal data in UK public organisations -- Security of personal data across national borders.
Today we are living in a data age. Millions of pieces of information are generated and used by organizations every day - and developments in technology have helped to make the storage and manipulation of this information much easier. But while marketers have been rubbing their hands together at the comparative ease at which they are now able to gather, analyze and interpret masses of customer data, serious underlying issues of privacy and data protection are threatening to not only damage business relationships, but also ask searching questions as to the conduct of corporations in today's information society.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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